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July 22, 2007

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Liam Venter

Definitely, good point I think for inexpensive, simple products where the cost of engaging with the customer is comparitively expensive designing a brochure to try and get purchasing committment could work. However the chances are, that many customers once they have your brochure will still want to discuss the purchase with a sales person.

If you just rely on the brochure to sell, it doesn't give you a chance to build an ongoing relationship with the customer. You might as well just do the sale over the Internet where you get more opportunity to establish a relationship with the customer than a brochure provides.

Dov Hochner

does it matter what you are selling? would you say that for less complex sales, selling via borchures can work?

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