I recently got the opportunity to meet with Richard Liew founder of the
REV Sales Network and his very enthusiastic team. Richard has been an
active contributor of insightful articles on the sales profession that have appeared
in many different publications in New Zealand.
Richard gave me the outline of the REV Sales Network and I like what they are doing
for the professional sales community in New Zealand and I like the
way they are going about it.
The following is a brief interview I conducted with Richard.
LV:
What does the Rev Sales Network offer professional sales people?
RL: "Well
two things really. Firstly we’re here to help our members learn
more, sell more and earn more. All too often those sales people who
are crying out for more training and more opportunities to develop
themselves are deprived of opportunities for learning and development
because their employer doesn’t think investing in their salespeople
is a good use of company funds. We enable individual sales people to
get access to top sales training opportunities and learning material
on a regular basis, for much less than they would have to pay to put
themselves through the average sales training or personal development
program. This year we put on three free sales seminars with top
speakers, next year we’re planning four and they’ll run in both
Auckland and Wellington. And our offering will continue to grow as
the membership base develops. The RSN also provides members with an
objective third party they can call to discuss any sales or career
difficulties they may be facing at any time.
Secondly,
we’re working hard to provide those sales people who are committed
to ongoing learning and development with a way to differentiate
themselves in the market. Joining the Rev Sales Network is just as
much about what it says about you, as it is about the services you
get access to.”
LV: Can you tell us what's the intent of the REV Sales Network?
RL: "Essentially
we’re about championing sales people and the sales profession. Many
people will agree that sales people are the most important people in
business - after all the quality of a businesses sales people can
make average businesses great, and great businesses average! But how
many kids do you know want to be a sales person when they grow up?
On
a personal level I think the skills and qualities you need to develop
to be a great sales person are many of the same qualities you need to
be successful in life itself – optimism, determination, empathy,
vision. NZ could do with as many of these people as possible.”
LV: How much does it cost for sales people to join?
RL: "For
2008 the New Zealand Institute of Management has agreed to sponsor
memberships so apart from the time it takes to attend our seminars,
make use of the tools, and commit to upholding our code of sales
ethics – it’s free! Fees will be $195 per year from 2009.”
LV:
What was the catalyst for forming the REV network?
RL: "As
a sales person it often seemed like I was the only one who saw the
correlation between learning and results. The more I learned the better my sales skills and consequent income became. So the
first motivation was to provide a useful organisation for the sales
people out there who wanted to get ahead – to enable them to take
more responsibility for their own development and network with other
like minded, forwarding thinking sales professionals. We also noticed
that there were a whole lot of services surrounding the industry
being really poorly done. For example the recruitment of sales people
and the training of sales managers. Sales Managers are often thrown in the deep
end of sales management without any support.”
LV:
Is the intention to service professionals operating in both the B2B
and retail sales space?
RL: "Most
of the sales people we deal with are in B2B sales and that’s
definitely our focus. Reps, account managers, BDM’s, sales
managers… The retail sales space is fairly well catered to in terms
of training and support through organisations such as the New Zealand
Retailers Association. Many people get their first taste of selling
through retail though and then find it very hard to break into B2B
because they don’t have a “proven track record” so if we can
help them make the transition a bit easier that’s cool too.
LV:
You have recently commenced publishing the first New Zealand sales
professional magazine. I understand that you have had a terrific
response to this. What do you attribute the initial success of this
magazine to?
RL: "I
think NZ Sales Manager has taken off like it has mainly because NZ’s
sales professionals have secretly been crying out for a publication
all of their own. Consequently when the first issue came out a couple
of months ago (Issue 5 is due out next week) people were like “It’s
about time! Why hasn’t this been done before?!
I
also think the format of the publication has played an important role
in the “stickiness” factor. Short, sharp and too the point;
regular small doses (every fortnight as opposed to once a month); and
of course as a pdf it lends itself to getting forwarded and shared
while still giving those who want to the ability to print out
articles or issues they like."
LV:
Currently sales professionals can subscribe to NZ Sales Manager
magazine for free. Will the subscription continue to be free in the
future?
RL: "That’s
a good question Liam and I’m glad you asked…
While
there is a surprisingly large amount of work that goes into each
issue, NZ Sales Manager will definitely continue to be free for the
foreseeable future. The whole idea is to help cultivate that culture
of ongoing learning and development in the sales profession and that
could take a while!"
LV: Many thanks for your time and the interview Richard.
You can read issue 4 of NZ Sales Manager here, but if you If you would like to subsribe to the NZ Sales Magazine to receive future issues you need do so here. If you would like to know more about the REV Sales Network you
can visit their web site here. www.rsn.co.nz
by
Liam Venter: Author of the popular sales training manual
'The
Consultative Sales Professional'
You can obtain a copy here