As regualar readers and attendees of my sales training will know I am a big fan of CRM systems and also LinkedIn as marketing and networking tools for sales people.
Now I have come up with a way to use both these tools together.
I have just added a connection to the public profiles of each contact we know in LinkedIn, directly into our CRM system. This way whenever I look up a contact in the CRM system I can directly link into their LinkedIn profile. In this manner whenever a contact updates their LinkedIn profile we have direct access to the updates from within our CRM system. Now how cool is that?
How did I do it. I simply added the URL of the public profile of the contact into a spare field in our CRM's contact details. Now when I want to link to a client's public profile I just click on the URL and it pops up a profile of the contact similar to the one shown on the right. Simple and easy!
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by
Liam Venter: Author of the popular sales training manual
'The
Consultative Sales Professional'
You can obtain a copy here
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