SalesFish Sales Training

Consultative Sales Training and Sales Mentoring. Home of the SalesFish, the Consultative Sales Training Manual.

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  • What do we do?
  • CSP Training Options
  • Contact details
  • Testimonials & Feedback
  • What's different abut CSP training?
  • Download 15 free chapters from the manual.
  • Purchase the full manual here!
  • Bio
  • FAQ
  • In the news
  • Free B2B Sales Professionals Network
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Purchase the full manual here!

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We are now offering the third edition of the SalesFish sales coaching manual for sale independently of the workshops.

You can purchase the manual online for $15.00 USD.

While the price is insignificant, this book could be the most significant investment you make in your sales career.


"Your book has provided some great reading. It is a really nice, pragmatic and easy to read collection of best practices for consultative selling." - Graham Barker, Director, Savio Solutions Limited.


To make a secure purchase: Simply click on the "Buy Now" tab at the top of this page. You can pay with either your credit card or via your PayPal account. If neither of these two options suit you, please just email me directly to order your copy liam@salesfish.co.nz.

Format: When you purchase SalesFish, "The Consultative Sales Professional" it is provided as an PDF formated eBook. It can be viewed and printed using the free downloadable Adobe reader.

Instant delivery: You will be able to download your copy immediately after purchase.

Copyright conditions: As per US Digital Copyright Law.

7 day full refund policy: I am very confident that if you are selling solutions in a B2B environment you will find this book extremely valuable. If for any reason you feel that this book has not been worth every cent you paid for it, give me a short description why, and I will give you a full refund.


SalesFish: The B2B Consultative Sales Professional's Bible

SalesFish is specifically written for professionals selling solutions in B2B environments. SalesFish is the complete sales manual for professional sales people who want to step up to the next level. Sales people who adopt the SalesFish strategies should realistically be able to increase their sales revenues between 10% to 50% within a few weeks.

The third edition of this manual is only available as a printable PDF eBook. Delivery is consequently fast and free.

"Early on Liam noticed that in every B2B sales team he worked in, there was typically one sales person who outperformed everyone else in the team by a very significant margin. Seventeen years ago he began documenting what made these 'champions' different and so much more successful than the 'journeymen', so that he could better analyse and replicate their success for himself and others. During this time he also attended numerous sales training courses and seminars (some very bad and some extremely good) and of course learnt many lessons from 17 years of first-hand trial and error experience. It was always his plan to one day gather together all of his disparate notes and files and compile them into a single coherent sales guide. 'SalesFish: The B2B Consultative Sales Professional' is the result of this work."


You wouldn't think the world needs another sales manual!

So what's different about SalesFish?

Most sales coaching books are based around a single central very good idea or concept that is simple and attractive to market to prospective clients. It can often seems that the writer has only one axe to grind. If you only do this one thing well you will be an instant success!
SalesFish is a bit more reality based. It encompasses many great ideas and concepts. It combines elements of Process Selling, Customer Relationship Selling and Personal Marketing into a complete cohesive process.

The CSP selling methodology recognises that a sale is made at the conclusion of a number of steps and that there must be a value exchange at each step in the process.

Broadly defined these steps are:

  • marketing
  • lead and inquiry generation
  • sales opening
  • consultative discovery process
  • solution value building
  • projected results assessment
  • proof/demonstration of concept
  • initial order
  • further business and service delivery.

Most sales books focus on what to do and say when you visit the customer
SalesFish covers all activities that take place between lead generation and how to reward your client after the sale.

Most sales books attempt to cover all types of selling scenarios regardless of whether they are retail selling environments or corporate environments selling simple 'boxes" or complex solutions.
SalesFish only focuses on B2B (Business-to-Business) solution selling. If you need retail sales or box selling skills, this manual is not written for you.

Most sales coaching books give you a wide range of skills that could be likened to giving you the ingredients and leaving you to invent the recipe...
SalesFish provides the skills and step x step processes, akin to giving you both the ingredients and the recipe.

Most sales books give you dozens of skills and techniques that are hard to remember day to day.
The second half of the SalesFish book gives you a simple sequence of consultative selling steps that largely automate the use of these skills, building life-long habits and  improvements in sales earnings.

Many sales coaching books and manual are written by academics.

The SalesFish, B2B Consultative Selling Professional was written from 17 years of field experience in IT and Telco sales. Every suggestion in this manual has been applied and refined in the field by the author.

Please send me 15 free chapters from the SalesFish sales manual for appraisal.





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